1985 Star Crunch 'N Munch All-Stars

October 20, 2026

#4 Michael Jordan

For sale from this set

The 1985 Star Crunch 'N Munch All-Stars set has 11 cards: the ten starters of the February 10, 1985 All-Star Game in Indianapolis, five East and five West, plus a checklist. It is the 1985 Lite All-Stars set in different clothes: the same ten photos, with the Crunch 'n Munch logo in place of the Miller Lite logo, yellow-orange borders instead of blue, and no coach cards. Michael Jordan, a rookie starter, is #4 in both.

The set at a glance

Cards	11
Numbering	1-11
Michael Jordan cards	1 (#4)
Released	1985 ("STAR '85" on the fronts)
Packaging	One sealed bag of 11 cards, checklist on top
Sets printed (est.)	3,500 (Basketball Gold); 3,000 (starbasketballcards.com)
Rookie cards	None; first-year subset card of Jordan
Design	Yellow-orange borders, Crunch 'n Munch logo, pink backs

Card by card

Names are as printed on the fronts; the second line says only "East All-Star" or "West All-Star," no team. In the Lite set the same players sit at #2-6 and #8-12, with coaches K.C. Jones at #7 and Pat Riley at #13.

#	Front	Note
1	Franklin Crunch 'n Munch presents the 1985 NBA All-Stars Starting Line-Ups	Checklist; no player photo
2	Larry Bird	East All-Star
3	Julius Erving	East All-Star
4	Michael Jordan	East All-Star
5	Moses Malone	East All-Star
6	Isiah Thomas	East All-Star
7	Kareem Abdul-Jabbar	West All-Star
8	Adrian Dantley	West All-Star
9	George Gervin	West All-Star
10	Magic Johnson	West All-Star
11	Ralph Sampson	West All-Star

How the set was made

Star, Robert Levin's small Pennsylvania company, held the NBA license from 1983 to 1986. Basketball Gold says this set was produced to go in boxes of Crunch 'n Munch, the caramel popcorn snack sold under the Franklin name; Beckett's set description says it was originally available to the hobby only through one dealer, Don Guilbert of Woonsocket, Rhode Island. No source we have found shows a box offer, so how many cards ever reached a snack box is unknown. The set came in a sealed bag of 11 with the checklist on top.

The fronts follow the 1984-85 Star layout with a yellow-orange border, red "STAR '85" at top right and the round Franklin Crunch 'n Munch logo where a team logo would go. The backs are pink, with a bio and an All-Star record in place of stats; Jordan's reads "First All-Star Appearance." The copyright line says 1984. Basketball Gold estimates 3,500 sets, fewer than the Lite set's 4,000 to 5,000; starbasketballcards.com says 3,000.

What collectors should know

Condition: Basketball Gold warns the cards "can be diamond cut with rough edges." The yellow border hides edge wear better than the Lite set's dark blue, which Basketball Gold calls "a little tougher" in grade; this one is the scarcer.
"Yellow Crunch": the population-one "Yellow Crunch" Jordan in Beckett's pop report is a printing color difference, not a variation, per Basketball Gold.
Sealed bags: an original sealed bag proves the cards are original, not that they are mint; you can't see the centering or surfaces of the cards underneath. Resealed Star bags exist, and a GAI bag grade rates the plastic and seals, not the cards.
Fakes: it is not one of the Type II sets (those are limited to 1985-86 #95-172, the 1986 Jordan set and 1986 Best of the New). Shop at Home sold a 1997 "Crunch N Munch" set that is easy to tell apart: darker orange borders, "STAR '86" at the top, a city name under the player instead of "East All-Star," different photos (its Jordan uses the Slam Dunk Supers dunk), ten cards with no checklist, and a lineup that includes Barkley, Ewing, Olajuwon and Stockton, none of whom started the 1985 game.
Grading: BGS has graded Star since December 2008 and labels the set "1985 Star Crunch'N'Munch All-Stars." PSA added it in March 2023; its labels read "1985 Star Crunch N Munch." CGC began grading 1980s Star in May 2025; its announcement publishes no set list.

The key cards

#4 Michael Jordan: Basketball Gold calls it "a very popular first year Michael Jordan subset card (but please be honest and do not call it a rookie card)." The same close-up photo is on his Lite #4. Basketball Gold's rule is that a subset card can't be a rookie card when the player has a base-set card; his rookie card is 1984-85 Star #101.
#2 Larry Bird and #10 Magic Johnson: the other two cards starbasketballcards.com ranks at the top of the set.
#3 Julius Erving: the dunk photo later used on his 1986-87 Fleer card, per Basketball Gold.
#11 Ralph Sampson and #7 Kareem Abdul-Jabbar: the 1985 game's MVP and the West's starting center.